Web design is a combination of several different aspects that can help you engage more customers. Most sites includes content production, webpage layout, and graphic design. You can design websites using a markup language called Hypertext Markup Language or HTML. The HTML tags define the content and metadata of each page. Using CSS or cascading style sheets, you can determine the appearance and layout of the elements within a webpage.
If you are a business, you don’t want your customers to struggle while navigating through your website because of the user’s understanding of how the site also works matters. So, while designing the aesthetics, keep the target audience in mind. Otherwise, the aesthetics will clash with the accuracy and clarity of the content or the ease of web navigation. Simple layout, clear instructions and labeling on a website make a positive impact on the viewers’ perspective.
If you want to draw the attention of the visitors through your business website, keep the web design simple. It may sound cliche, but the benefits of simple web design are preeminent and long-lasting.
Do you want to know how a simple web design can stand out from the crowd and engage more customers? If yes, the article is for you.
According to a survey conducted by Adobe, when put under a strict time constraint, most users choose to skim the website instead of reading every word. So, you should consider removing unnecessary elements and keep your design limited to the bare essentials.
Using this approach, you can maximize the number of people who see the core parts of your content.
To draw the visitors’ attention to the most important aspect, some websites use white space to improve readability score.
Even in the case of bulky data, you can keep it simple by focusing on a small selection of headings and using white space for the rest.
One of the biggest problems with today’s website is its time-bounded appeal. Most sites become outdated as soon as they hit the internet and run out of the competition quickly. Updating such websites now and then becomes crucial to keep the design alluring.
By opting for a simple color scheme and bold typography, you can engage website visitors for a long time. Typography is the technique of arranging type to make written language readable, legible, and appealing.
Further, such websites need no or fewer revisions and save a lot of money while maintaining an appealing look in the future.
Common observation shows that with an increase in the number of internet users, the number of visitors to your website also grows. Include the features that make the site accessible to as many people as possible.
Clear and straightforward web design makes the site more accessible. About its simple accessibility, a website with a necessary call to action and navigation bar proves out to be enough to grab visitors’ attention.
You can notice a significant increase in the number of people viewing your site if you include minimalistic and accessible design.
No Salesy Feeling
Through your website, you want to promote the product/service. But it’s not a wise decision to make your intentions apparent to your potential customers. Sometimes the flashy websites steer customers away instead of persuading them to know more about the business.
You should strive to increase sales through your work, but should not design a page that seems desperate to grab the attention of the customers. When you eliminate the language or techniques to sell goods and services, you invite visitors to learn more about the business without making them feel like you are taking a lot of effort to sell your work.
You can always blend call to action with the layout of the site to give an illusion of a website that is less salesy.
Less Loading Time
You all may have a hard time with the website’s loading time. You probably know how annoying it is to wait for the page that doesn’t load quickly. This kind of problem crops up because of the intricate design of the website.
A page with intricate design takes too much time to load. The fate of your website speed and, ultimately, your business depends on these few seconds. Like other people, many viewers of your website cannot wait for long, and after waiting for a few seconds, they choose to jump out of the website.
One more vital point to be noted here is that Google also considers the loading time of your website while assigning the rank in the search engine. If you want to minimize the loading time, cut off the number of graphical content, and compress the size of files.
This way, you can chuck out the extra loading time and subsequently improve your ranking on Google, which will help you engage more customers.
Excellent Mobile Interface
Did you know that around half of the traffic to your web page comes from mobile phones?
So, make sure your web design is as simple as possible because simple web design is perfect for the mobile interface.
Now, you may also think, why can’t you maintain two websites, one for computer and one for mobile?
The answer is straightforward, doing that would need twice as much effort and money.
Therefore you should focus on designing a website, responsive to both cell phone and laptop or desktop.
By limiting the number of menu options on the site, you can improve the overall user experience. To achieve this, remove all the extraneous options that visitors seldom use. A simple header bar with fewer navigation options would be enough. Fewer navigation options make it easier for users to learn more about the brand. Aside from that, by having an easy way for a visitor to transition from your homepage down to your conversion page or store locator software page, this makes the overall experience streamlined and helps in increasing the amount of leads you get online.
After simplifying the navigation menu, work on the home page. This will let you direct your customer wherever you want to, but preferably encourage only one course of action at a time. Carefully include the intentional direction in your design and make your site easier to use for visitors.
According to the Journal of Management Information Systems, the presentation of the site is directly related to the trust of the viewers, and therefore, you have to make your website look more presentable by keeping it simple.
The author of a study conducted by The University Of Melbourne says, “As aesthetically orientated humans, we’re psychologically hardwired to trust beautiful people, and the same goes for websites. Our offline behavior and inclinations translate to our online existence.”
And that’s how Simple Web Design can help you establish a trustful relationship with your customer, which is not possible otherwise. It reflects the seriousness of the firm about its products. Even if it is not the ultimate source of reliability, investing in it shows that the site is of high quality and reliable. An e-Commerce store called ETQ uses minimalistic design and white space to build trust among customers.
A Professional website will engage more customers to do business with you. And professionalism is often attached to simplicity. For a professional look, you can include large letters that explain the benefits of working with your company while keeping the color scheme at its best. Also, use black-and-white imagery, custom logos, and red accents to look more professional. Because the classics are more professional.
You already know that people judge you in a few minutes after meeting you. The same goes for the website. Based on research by the University of Basel, visual complexity has a significant impact on the appeal of a site.
For making a great first impression, there is no alternative to a simple design. The visitor judges the design within an unbelievable time-frame of 60 seconds after seeing it. And they usually prefer a simple design.
Strike the right chord and focus on conveying the main message using engaging graphics rather than investing and wasting your precious time on promoting the benefits and features of the products.
A survey suggests that the viewer’s visual appeal rating depends on the color and complexity of a site. So make sure your website includes plenty of white space and put the focus on just a few elements. Keep the colors scheme appealing but not bright.
If somebody likes your site, they tend to stay longer, read more about the product/service and are more likely to buy. Most owners focus on their work and make their home page display look more beautiful and straightforward. If the layout is attractive, visitors stay longer and the website owner receives a lot of work.
Makes Content Shine
Don’t create a website to throw random ads upon your viewers. They don’t visit to admire the beauty of the footer text or logo. All these unnecessary decorative visuals will only irritate them.
Keep in mind; you design a website to let your viewers know what you have to offer. At some point, you may want to encourage them to sign up for a free trial, purchase a product through your eCommerce website, or learn more about your brand. Irrespective of your intention, you should use a minimalistic design to put the light on it.
In case you want to build trust and authority through content marketing and cannot focus on one call-to-action button, go for a simplistic design. It can help put the focus on your core topic (in this case, content marketing). Instead of making your page a clutter, let the content be the main focus. You can even remove the sidebar and promotional images if that looks somewhat unnecessary. Emphasize on removing all the trivial details.
Shape the user experience
An intricate design, where the user has a lot of things in front of them, they don’t understand where to look. In such cases, the bounce rate may increase, which is not a good sign. To engage more customers, the help of a simplistic design can decide the course of action of the user. Many websites shape the entire user experience and drive the user to take action using a clean design while telling a story.
Easy to Remember
Our brain cannot hold a big bunch of information in just one glance. You have to be clear about what you want your visitors to remember about you. All the visitors to your website are not going to subscribe to your email notification, and the chances of revisiting your website are also less.
You must take your time and ponder about making a lasting impression. A simple design would be a great way to do that. Reduce the number of elements on your site, and the visitors would be able to retain a lot of information in the long run.
It becomes impossible for visitors to resist the colorful highlights of the website.
Believe it or not, simple design not only helps engage more customers, but it also makes your work simple. It reduces the coding complexity and cost of maintenance.
Yes, simple web design does engage more customers. But you can’t sit back and be complacent if you’re noticing a high conversion rate. You know, there is always a scope for improvement. You can boost your conversion rate further by carefully analyzing and striping out the parts that are less important from the customer’s point of view. To deliver a more fulfilling experience to your viewers, step in their shoes, and try to design a website that can help them know the best of you. So, as soon as they go through the page, they can immediately feel the connection.
The competition is cut-throat, you have to make your site appealing, short and up to the mark to come out as a winner. You also should do your diligence and ensure you are working with a reputable design firm. Because if you don’t give enough attention and time to your website, you may get lost in a sea of other businesses. Your quality may be top-notch but if your website is not, you may lag far behind your competition.
Give it a try, and irrespective of the size and type of your company, you will surely enjoy the benefits of a clean and straightforward website.
Angelo has been involved in the creative IT world for over 20 years. He built his first website back in 1998 using Dreamweaver, Flash and Photoshop. He expanded his knowledge and expertise by learning a wider range of programming skills, such as HTML/CSS, Flash ActionScript and XML.
Angelo completed formal training with the CIW (Certified Internet Webmasters) program in Sydney Australia, learning the core fundamentals of computer networking and how it relates to the infrastructure of the world wide web.
Apart from running Sunlight Media, Angelo enjoys writing informative content related to web & app development, digital marketing and other tech related topics.