When you think about your favorite brands, what instantly comes to mind? Do you think about the smell, taste, or feel of its products?
Do you remember what a great job the brand did the last time you purchased its services, or do you remember the mascot?
While those may be secondary considerations, it’s likely that a logo is the first thing that pops into your mind when you think about a given brand.
That’s because a logo is the audience’s first impression of a brand. Whether it’s on a t-shirt or part of their web design, we see logos everywhere.
That’s why it’s the first thing that comes to mind, even if two brands provide similar services.
Check out some recent logo design samples.
Are you seeking a custom logo design service? Contact us today!
What Is a Logo?
To make the perfect logo, it’s vital to have an understanding of what a logo is. At Sunlight Media, we know a logo is more than a symbol or graphic. We know a logo isn’t meant to sell anything and that its purpose isn’t to describe the organization it represents.
Instead, a logo provides an identity for your business. A logo should get its meaning from the thing it represents and inspire trust, loyalty, and admiration. A logo must also relay an air of superiority to motivate consumers to choose your goods or services over your competitor’s.
Logo Design Agency: Best Practices
A bespoke logo is the cornerstone of any business in the 21st century. Ask any entrepreneur, and they’ll tell you that the first thing they came up with was a creative logo design.
At Sunlight Media, we always adhere to best practices whenever creating a business logo design for our valued clients. It’s only by following professional design practices that we’re able to make logos that will turn heads and stand the test of time.
In general, a successful logo is the product of two things. The first is a wonderful concept, and the second is fabulous execution. A sound concept and great execution are what you can expect from our design team. After all, we follow the best practices in the industry.
Logo Design: Do your Research, and don’t just run to a Logo Maker
Our logo design process begins with thoroughly researching your industry via social media. We’ll review your target market and create profiles of your ideal customers. This is an important step as knowing the members of your target market can help us identify the colors, shapes, fonts, and images that appeal to them.
Our research won’t stop with your target market. In fact, that’s just the launching point. Once we’re familiar with the customers you want to attract, we’ll research your competitors. We’ll review your competitors’ logos and see what works and what doesn’t. If there are design elements you like, we’ll try to incorporate them into your company’s unique logo.
Custom Logo Designs: Remain Consistent and avoid revisions
Have you ever seen a logo that simply didn’t align with a company’s theme? When that happens, it can create confusion among consumers, and it can lead shoppers to lose trust.
One of the best practices for logo design is to align a logo with an organization’s overall brand. When you choose Sunlight Media to create your new logo, we’ll ensure that the final result is in line with your brand.
Logo Designs: Choose different colors, fonts, and templates
Choosing the right colors and typefaces is a big part of remaining consistent with your brand and making a great logo. If you’ve used blue for your product packaging and on your website since you founded your company, we’ll use a high-quality shade for your logo. If you’ve used one font for your company’s outward face, we’ll make it a point to use the same one in your logo. You also need to choose the right file formats for your logo, such as jpeg/jpg, png, PSD, or EPS.
While it’s important to remain consistent with your colors and fonts, it doesn’t mean we won’t get creative or that there’s a limit to our design choices. It simply means we’ll use design elements that your target audience is already familiar with.
Custom Logo Design Services: Sketch and Design
You may think the next best practice we’ll discuss involves sitting in front of a computer to create a logo. Although that’s certainly a necessary step in the logo design process, we start using a different approach. Instead, we hand-sketch a logo and make multiple design concepts before recreating it digitally.
Why do we do this? We do it so we can see what does and doesn’t work before we invest a lot of time preparing a logo with graphic design software. We also do it because it makes the design process much more personal.
The Best Logo Designs Are Scalable
When you think about all the places your logo will appear – the side of your building, billboards, business cards, company letterhead, employees’ uniforms, and website, to name a few places – it’s easy to understand why it’s crucial for a logo to be scalable. We keep scalability in mind when creating logos because we know that no one wants a logo that will become distorted when it’s resized.
Logo Design Services for Startups: Think Black and White
Too many people think about colors when creating logo design concepts. Sure, you can choose from all the colors of the rainbow, but start by considering a black-and-white logo.
Remember: your logo will be used in a range of marketing materials, some of which may not be color-printed. For this reason, it’s important to come up with a logo that looks good in black and white, no matter how colorful the original is.
That’s because your logo needs to be identifiable in all situations – even when colors aren’t available.
When you choose Sunlight Media, you can rest assured that we’ll create a logo that’s eye-catching and representative of your business, regardless of whether it’s viewed in full color or black and white.
Contact Sunlight Media in Los Angeles for your next custom logo project.
If you want a logo design that represents your business and resonates with consumers, get in touch with Sunlight Media. Our design experts will create a logo that resonates with your target audience.
Contact Sunlight Media to learn more about our logo design services that meet your business needs, and schedule a consultation today. And if you don’t like what you see, you also get a money-back guarantee.