When you think about your favorite brands, what instantly comes to mind? Do you think about the smell, taste or feel of its products? Do you remember what a great job the brand did the last time you employed the services it provides?
While those may be secondary considerations, it’s likely that a logo is the first thing that pops into your mind when you think about a given brand. As a logo is often the first thing consumers encounter, it’s only normal that an organization’s logo springs to mind when you recall its brand name.
What Is a Logo?
To make a memorable logo, it’s vital to have an understanding of what a logo is. At Sunlight Media, we know a logo is more than a symbol or graphic. We know a logo isn’t meant to sell anything and that its purpose isn’t to describe the organization it represents.
Instead, a logo provides an identify for your business. A logo should get its meaning from the thing it represents and inspire trust, loyalty and admiration. A logo must also relay an air of superiority to motivate consumers to choose your goods or services over your competitor’s.
Logo Design Best Practices
A logo is important to any business. Because a logo provides an identity and often the first point of contact with a business, it’s vital to give your logo design a lot of thought. It’s just as crucial to follow some best practices as your logo is being created.
At Sunlight Media, we always adhere to best practices whenever we’re creating a logo for one of our valued clients. It’s only by following industry best practices that we’re able to make logos that will turn heads and stand the test of time.
In general, a successful logo is the product of two things. The first is a wonderful concept. The second is fabulous execution. A sound concept and great execution are what you can expect as the result of our adherence to logo design best practices.
Our logo design process begins with us researching your industry exhaustively. We’ll review your target market and create profiles of your ideal customers. We need to get to know the members of your target market so we can identify the colors, shapes, fonts and images that appeal to them.
Our research won’t stop with your target market. In fact, that’s just the launching point. Once we’re familiar with the customers you want to attract, we’ll then research your competitors. We’ll review your competitors’ logos and see what works and what doesn’t. If there are design elements you like, we’ll try to incorporate them into your company’s unique logo.
Have you ever seen a logo that simply didn’t match a company’s overall branding? When that happens, it can create confusion among consumers and it can lead shoppers to lose trust.
One of the most important best practices for logo design is to align a logo with an organization’s overall brand. When choosing Sunlight Media to create your logo, we’ll ensure your logo is in line with your brand. We’ll make sure your logo represents your organization in a manner fully integrated with your branding.
Choose Colors and Fonts
Choosing the right colors and typefaces is a big part of remaining consistent with your brand. If you’ve used blue for your product packaging and on your website since you founded your company, we’ll use that shade for your logo. If you’ve used one font for your company’s outward face, we’ll make it a point to use the same font in your logo.
While it’s important to remain consistent with your colors and fonts, it doesn’t mean we won’t get creative or that there’s a limit to our design choices. It simply means we’ll use design elements that are already familiar to the members of your target audience as we’re creating your logo.
Sketch and Design
You may think the next best practice we’ll discuss is sitting in front of a computer to create a logo. Although that’s certainly a necessary step in the logo design process, we often hand-sketch a logo before with recreate it digitally.
Why do we do this? We do it so we can see what does and doesn’t work before we invest a lot of time in making a logo on our computers. We also do it because it makes the design process much more personal.
Keep Things Scalable
When you think about all the places your logo will appear – the side of you building, billboards and your business cards, company letterhead, employees’ uniforms and website, to name a few places – it’s easy to understand why it’s crucial for a logo to be scalable. We keep scalability in mind when we’re creating logos because we know no one wants a logo that will become distorted when it’s resized.
Think Black and White
Too many people only think about colors when it comes to logo design. Even if you want your logo to include all the colors of a rainbow and more, you still need to think about black and white. Your logo will be used in a wide array of media. For this reason, even the most colorful logos must still look fantastic in black and white.
Just like a logo should be scalable, we know it must also provide an accurate identity for your organization even when colors aren’t available. When you choose Sunlight Media, you can rest assured that we’ll create a logo that will be eye-catching and representative of your business regardless of whether it’s viewed in full color or black and white.
Get in Touch with Sunlight Media
If you want a logo design that represents your business and resonates with consumers, you need to get in touch with Sunlight Media. Our logo design experts will create a logo for your organization that speaks directly to the consumers you want to attract. Contact Sunlight Media to learn more about our logo design services and to schedule a consultation today.