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Invalid Clicks: How They Can Wreak Havoc on Your PPC Campaigns

  Whether you’ve been running pay per click campaigns for several years or you’re brand new to the game, you’ve undoubtedly come across what’s known in the industry as “invalid clicks.” This term refers specifically to Google Ads campaigns, however, the underlying meaning is the same across all PPC platforms. What exactly are invalid clicks […]

engage more customers

Does a simple web design help engage more customers?

Web design is a combination of several different aspects that can help you engage more customers. Most sites includes content production, webpage layout, and graphic design. You can design websites using a markup language called Hypertext Markup Language or HTML. The HTML tags define the content and metadata of each page. Using CSS or cascading […]

SEO Optimization: 15 Advanced SEO Techniques for 2020

SEO Optimization: 15 Advanced SEO Techniques for 2020

SEO Optimization, or search engine optimization, is the process of getting traffic from “organic,” “free,” or “natural” search results on search engines. SEO has always been the best way of getting website traffic, and it’s probably going to remain that way in the near future. Today, there’s no survival on the internet without SEO Optimization […]

How Does Social Media Influencer Marketing Work?

How Does Social Media Influencer Marketing Work?

Social influencer marketing is a relatively new trend, but it has taken the digital marketing industry by storm due to a greater return on investment compared to other social media marketing channels. Here is what you’ll learn: What is Social Influencer Marketing Is Influencer Marketing Profitable? How does Influencer Marketing Work? Who you should contact? […]

10 Best Ways to Speed up WordPress in 2020

10 Best Ways to Speed up WordPress in 2020

Whatever website you’re running now, whether it is a personal, portfolio, or ecommerce website, improving page speed should always be on your mind. Your page loading time determines your visitor’s first impression, has a huge impact on keeping them staying on your website, and SEO. In this article, you’ll learn the best ways to speed […]

10 Tips to Improve Your App Development Process

10 Tips to Improve Your App Development Process

Most of the time, the difference between a successful app development process and an unsuccessful one is in the way things get done. A winning project is characterized by efficient phases and best practices right from the start to the finish line, while an unfruitful one lacks these. In light of that, for you to […]

top 5 CRO trends 2020

Top 5 CRO (Conversion Rate Optimization) Trends to expect in 2020

You might feel like you’re dealing with an alphabet soup: SEO, CTA, B2B, and more. Each plays an important role in drawing in prospective customers and encouraging them to buy your products or services. But one aspect of digital market – conversion rate optimization – is currently set to gain a new level of attention […]

Top-7-AI-Marketing-Platforms

Top 7 AI Marketing Platforms: How Machine Learning Has Transformed the Digital Marketing Industry

It’s no secret that we live in a digital age. More and more processes are becoming automated across the board, and marketing is definitely not escaping the trend. If you do a quick Google search for AI marketing platforms, tons of options and recommendations will pop up. And Google will do a little AI search tracking […]

web design trends in 2020

Web Design Trends in 2020: The top 18 trends you can expect to see in the new decade.

There are some exciting & current web design trends in 2020 that all business owners and web designers should be aware of. While you don’t want to overdo it and fill your entire site with trendy elements, adding a few current looks will show site visitors that your site is current and that you understand […]

Getting to know Drupal

Getting to know Drupal: 2019 Update

PHP, an open ended scripting source, has been one of the most ubiquitous scripting languages available since its first introduction. Part of that ubiquity is due to the popularity of many of the frameworks or content management systems built on it. To name one well-known example, WordPress is built in PHP. This makes it an […]

How to Outsmart Your Business Competitors

How to Outsmart Your Business Competitors: The Ultimate Guide for 2019

To outsmart business competitors requires cunning and creativity. If you find success, others will try to copy what you’re doing. You may feel as though your competitors are like ravaging wolves trying to nip at your heels and take you down. There are about 30.7 million small businesses in the United States employing approximately 1.8 […]

Business Growth - The Top 5 Strategies for 2019

Business Growth: The Top 5 Strategies for 2019

All newly started companies set the same goal before them to grow and expand. How surprising is it that only 33% of these companies manage to celebrate their 10th anniversary. More than 60% of the new-born companies hardly reach two years of operation. Why is it so difficult for them to grow fast and achieve […]

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