Sunlight Media offers custom video production services, digital animation production, and special effects for both commercial and non-commercial use.
With our help, you can leverage the marketing power of video content and help your brand stand out from the crowd.
Video is arguably the most effective medium for disseminating useful information and building a brand image on social media. If the age-old saying, “a picture is worth a thousand words,” is true, how much more is a video worth?
Now that users have shorter attention spans and less patience for reading long blocks of text, video marketing has changed the game.
Above all, video adds the capability of getting your message across in a way that users get the most detail. From explainer videos to testimonials, videos can do wonders for your marketing campaign. Ideally, a web design company can give you crucial insight into how video projects can contribute to your company website.
Seeking video production services? Get your free quote now!
YouTube Video Production
Since 2013, YouTube has been the second largest search engine, only second to Google. It is more widely used than Bing, Yahoo!, Ask, and AOL combined!
To give you a clue of the scale at which YouTube operates, it gets over 3 billion searches a month and 100 hours of videos uploaded every minute. With statistics like these, it’s becoming increasingly difficult to ignore just how powerful a medium it is for marketing your brand.
At Sunlight Media, we see YouTube video production as a great modern tool to appeal to your target audience. And if you play your cards right, your content marketing strategy can end up bringing in a wide range of potential customers. Because so many demographics use YouTube and even have the app on their phones, a high-quality video can definitely leave a lasting impact. And the best part is, unlike a TV commercial, any viewer can share your YouTube video with their friends via a convenient URL!
Specifically, businesses use YouTube videos for the following purposes:
- Publicizing your business’ core values or mission
- Increasing traffic to your website, mobile app, or social channels.
- Improving sales leads
- Increasing conversions
Our Best Video Production Samples for 2022
Working With a Video Production Agency For Video Commercials
The great thing about shooting and airing TV commercials is that it is possible for any business owner who has the money to do so. That being said, airing a TV commercial does come with a greater price tag than uploading a YouTube video.
On the other hand, online video commercials can instantly increase exposure to your brand. All it takes is for a few thousand viewers to watch your 30-second ad. Whether they choose to dial the number or visit the website on the screen, simply engaging with such a large audience can do wonders for your brand image.
At Sunlight Media, we can create an exquisite, professional, and effective commercial for your business. Tailored for TV or Web use, let us help you get your message across with an award-winning video commercial.
Get Full-Service Video Production
We can arrange a full production team to shoot on location, complete with a director, videographers, audio, and lighting production. Not to mention, we’ll take care of the video editing and post-production process.
Expertise in Different Types of Videos
In an era where you can find countless niches of content, it’s important to know what will appeal to your audience. Will they prefer motion graphics or perhaps animated videos? There are different formats to choose from, but it can depend on your brand identity. For instance, non-profits typically opt for live streaming or sharing an event video that engages the audience and encourages them to volunteer or make a donation.
But each video marketing strategy will have different needs. Let’s say you want to come up with 3D animation for your real estate project down in NYC. For that, you’ll need expert 3D artists, as well as voiceover talent for a successful project.
Attracting New Clients
Want to attract new clients to your business? Video is an effective way to show off your best work, team members, products, services, and a lot more. As opposed to a news article or a blog post, video can appeal more to visual and auditory learners. With video, your creativity is boundless.
For instance, a popular approach for creating a marketing video is to include reviews or interviews from previous clients or users of your business/product.
But to do this, hiring the best videography services and ad agency can boost your client outreach and attract new business opportunities.
Product demo videos are a great way of showcasing your latest products. They are a proven method of illustrating the best features of a product using live demonstrations.
Companies use product videos to highlight the best key selling points to help drive sales. If a product demo is shot enticingly, then it can quickly boost sales by convincing viewers that they want to experience this product too.
Additionally, a professional product demo video has the ability to deliver instructions on how to use a particular item. After all, teaching customers how to use your product is an essential part of branding. Because unless your product has an intuitive design, you cannot expect your customer to firsthand know how to use it.
This is certainly much more convenient for them than reading the manual. Regardless, a creative product demo can make your product more memorable, whether they are looking to receive instructions on how to use it or not.
Training Videos That Engage The Audience
Here at Sunlight Media, we can provide your company with excellent training videos. These are common for new employee orientations and equipment and/or safety instructions.
As opposed to handing your employees a thick, black-and-white printed manual, having a visual and auditory guide like a video can make learning a more enjoyable experience. If produced correctly, watching a video can be much more engaging than listening to the presenter recite instructions.
Make Instructional Videos More Creative
You can also get creative with your videos by animating them or adding sound and visual effects. Similarly, you can get specific by including product demos or screencast clips.
Remember that training videos are not only for internal use but also have the potential to attract viewers’ interests and even drive up sales. If you upload your training video to an online video publication site such as YouTube or Vimeo, users can easily discover your content by looking up your brand name.
Webinar & Whiteboard Video Presentations
Webinars and whiteboard presentations are effective ways of disseminating information in a clear and concise manner. If you want to illustrate a new strategy or concept to people, then webinars and whiteboard videos act as great teaching tools. Perhaps you just want to share a quick tutorial, in which case a whiteboard presentation could be perfect for you.
As opposed to filming a YouTube video or TV commercial where lighting, production set, and actors can drive up the costs, making a whiteboard or webinar video is relatively cheap. Because drawing your ideas on a whiteboard is simple compared to loud visuals and sound effects, it allows the viewer to process the message instead of getting distracted.
Most importantly, video is a very compelling medium for marketing and strengthening your brand. Putting together a polished and professional video can be quite a bit of work, which is why Sunlight Media is willing to help you bring your ideas to life.
The components of Video Production Services that we offer include:
- Planning of the video content
- Shooting of the actual video
- Audio mixing
- Post-Processing Effects
- Writing of video description & title for maximum visibility
Video is a powerful way of maximizing conversions and most importantly, enhancing visibility. It keeps visitors on your site engaged for longer, increasing average user time. Consequently, your search engine ranking improves.
Fashion Video Production
Fashion video production is practically an essential marketing strategy for any business that sells fashion products. While images on a website undoubtedly showcase your product to the consumer, isn’t it more appealing to see a model actually wearing the clothing or accessories?
Video content can publicize the drop of your new clothing line, advertise an ongoing sale promotion, or simply attract more customers. By shooting in the right location, adding background music, and even including subtle visual & audio effects or dialogue, you can target the intended audience.
With fashion video production, there is a ton of room for creativity, but you need the right expertise to make it a reality. That’s where Sunlight Media comes in. Our years of experience allow us to bring your artistic vision to life.
What Is Corporate Video Production?
Corporate video productions are non-advertisements used to promote a business, company, or organization and its product. As opposed to a typical TV commercial, corporate videos must attract a specific audience rather than the general public. For example, companies can create a corporate video for stakeholders, potential investors, or internal employees.
Other examples include promotional, training, or conference videos, as well as videos in internal relations. Corporate video has become a very popular form of communication within a business. This is because it tends to engage the intended audience.
What Does a Video Production Company do?
A video production company is responsible for creating video content for digital marketing and other purposes. They are involved in the three main stages of creating videos: pre-production, production, and post-production. The initial stages, or pre-production, consist of planning out the video. This includes screenwriting, organizing film locations, storyboarding, and other internal duties needed to prepare for filming.
The production stage is where the filming or creation of the video actually occurs. The final stage, or post-production, is when the video clips are edited and pieced together to form the final product.
What Is A Commercial Videographer?
Commercial videographers, or corporate videographers, are responsible for filming footage that helps promote a business. In other words, the purpose of a corporate videographer’s work is to increase a product or brand’s sales.
They may also create videos for company events to help promote the company’s reputation. As a videographer, they must have video filming skills. In addition, they must understand the kinds of equipment, lighting, and sounds that go into video production. Commercial videographers must also have a creative mindset. With this creativity, they must think of the best ways to market the product, so it resonates with viewers.
Best Video Production Company Los Angeles
Video production is an essential service that all businesses should incorporate into their marketing strategies. It is a great tool for driving sales and traffic to your website.
In addition, it is excellent for creating more brand exposure to the general public. As summarized above, there are many forms of and purposes for video production. At Sunlight Media, we can create TV commercials or YouTube videos to help your business attract clients. On the other hand, we can also produce videos for internal business needs.
Regardless of which videos you’d like to create with us, they have one thing in common: when produced creatively, they can certainly help your brand grow.
Here at Sunlight Media, we ensure that every detail of your video production service is accounted for. We guarantee to provide a quality final product that will make a lasting impression on your viewers. We offer quick turnarounds, professional expertise, and affordable rates on all of our services.
Call now for your free video production consultation – 323-868-3581