Mobile App Development

Recently launched Apps.

HealthCalculator3

Health Calculator Pro

HCP brings together six unique health calculators into a single application.

These calculators include, Body Mass Index(BMI), Waist-to-Height Ratio (WhtR), Waist to Hip Ratio, Ideal Body Weight, BMR and Total Calorie Needs, Heart Rate Monitor.

Available now on Google play. iPhone version coming soon.

 

Medical Facilities Near You

This iOS app lets you find the medical facilities closest to your location. Find a hospital, doctor’s office, veterinarian or pharmacy near you.

Available now on the app store

 

 

astrology app

Horoscopes & Astrology

A cool iPhone app that lets users track their daily, weekly, monthly and yearly horoscope activity. It also has other interesting Astrology information.

Available now on the app store

 

 

news-app

Demo News App

A quick demo of our new PhoneGap version prototype app. Still in development and ready for expansion and user feedback.

Available now on Google play. iPhone version coming soon.

 

 

spiritual

Spiritual Assessment

This unique spiritual app is divided into 5 main category’s, Worship, Fellowship, Discipleship, Ministry, and Evangelism.

It allows users to analyze their own spiritual health and identify areas that may need improvement.

Available now on Google play. iPhone version coming soon.


While it’s fairly common knowledge at this point that mobile internet use is a crucial component of most people’s day-to-day lives in 2016, it can be instructive to review some of the facts on mobile usage. Knowing what devices people are spending the most time on is critical for having the most effective marketing and user experience plan for your business.

As the affordability of smartphones and tablets has increased (in no small part due to special offers and promotions via wireless companies), mobile use has grown in parallel. The 2008 statement by Mary Meeker, that total number of mobile users would surpass that of desktop users in 2014, was an accurate prediction. This can clearly be seen in the graph below:

Mobile-User-Statistics

 

As of 2015, 80% of internet users own a smartphone (Source: Smart Insights), and mobile internet use now makes up 51% of all time spent on the web. With such an overwhelming majority of internet users on mobile devices, the necessity for having a web presence tailored for mobile users has never been more apparent than now.

To help illustrate just how essential having a functional and presentable mobile app is, here are some more statistics related to mobile use:

According to Google, 61% of users are unlikely to re-visit a mobile site or app they’ve had trouble accessing, and 40% will end up visiting a competitor’s site instead. (Source: MicKinsey & Company)

88% of consumers who search for local business on a mobile device end up calling or visiting that business in person within 24 hours (Source: Nectafy)

57% of users say they wouldn’t recommend a business with a poorly designed mobile site or app. (Source: CMS Report)

While data on hours spent online clearly shows mobile use eclipsing desktop, it should be remembered that a large percentage of this time is spent on social media and checking email. Statistics from Adobe Analytics makes it apparent that the majority of actual website visits are still happening on desktop (see chart below). This is to say that while the importance of a mobile presence is unquestionable, this shouldn’t come at the expense of having an effective desktop website as well. The ideal solution is to have a website design that elegantly transforms its layout regardless of screen size or device used.

mobile-device-statistics

Event amongst mobile devices, it is useful to note differences in usage depending on device type. For example, tablet devices have an add-to-cart rate of 8.58% for e-commerce sites, significantly higher than any other device type (Source: Smart Insights). This is a very strong reason to pay particular attention to how your e-commerce shop appears across all devices, and optimizing layout for those devices which will likely have the most conversion for your business.

Moving past the issue of mobile vs desktop usage, another important consideration is where mobile users are spending the majority of their time. As of 2015, 90% of time spent on mobile devices is spent on apps, the other 10% spent on mobile browsers. This figure should be an overwhelming motivation to consider building a mobile app for your business, either in addition to or in place of a mobile website.

Time-spent-on-apps

monthly-app-usage

Aside from the importance of responsive web design and having an app for your business, the prevalence of mobile use brings up at least one other consideration: mobile marketing. Email opens on mobile devices has grown by 180% in the past three years (Source: Email Monday), and more than 50% of smartphone owners use their device right after waking up (Source: ExpressPigeon), making it a very good chance that the first time people will ever open your email is when checking it on their smartphone. With these statistics in mind, special care should be taken to ensure that your email newsletters display well on mobile devices.

Conclusion

In summary, we have reached and surpassed the tipping point with mobile internet use, and this trend is not likely to reverse any time soon. If anything, mobile usage will only become the norm, replacing desktop use in many areas. With so many people relying on mobile sites and apps to find out info on a business, quality mobile web design and app development can mean the difference between success and losing a potential customer. If your looking for a great mobile app development team in Los Angeles, then reach out to Sunlight Media for your free research and mobile app analysis. We specialize in iOS and Android app development.

 

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