The best tips to market your mobile app

news-appIt’s easier than ever to make your own app and share it with the world. The bad news is that it is harder than it sounds to make a profit. Consumers have lots of choices when they go to an app store to make a purchase. How do you make your app stand out?

First, be certain that your great idea is a great app. If your app has bugs or is clunky and hard to use, you’ll receive negative reviews, ending your big dream of app superstardom. Get as many people as you can to put the app through its paces before you launch to save yourself this headache.

Next, what’s in a name? Quite a lot, actually! Apps should be appropriately named. If your app helps people manage time better, you shouldn’t pick a name that sounds like a game for teenagers. On the other hand, if you app is a fun, colorful game, make sure the name gets the point across.

How important is the look of your app?

The look of your app icon is also important. The icon needs to be instantly recognizable. The design should simple and clean, but also bold. Think about some of the most memorable icon designs. What do they have in common and how can you create a look that is just as effective?

If your app is ready to go, now is the time to let people know. Blogs, news websites, and social media tools are a great way to spread the word. Additionally, social media is inexpensive and very effective. A well-timed press release showcased in the right place can give your sales a boost.

Next, it’s time to describe your app for the app store. Consumers depend on these to find out if the app does exactly what they need. Your description should be informative, brief, and exciting to read. Don’t get too technical or long-winded and be clear about the benefits of your app over the competition.

App Reviews

App customers depend on reviews to tell them about the quality of an app. Use trusted review sites to get reviews so that potential customers are informed about what your app does, and how well it does it. Remember: reviewers will need to know everything about your app before writing a review.

If you don’t already have one, be sure to build a landing page for your app. The landing page can act as the central location for people to find your product. You can include links to where people can buy the app, reviews, additional information, and even videos and galleries.

Speaking of videos, why not make one? Videos are a very effective way to communicate what your app does and how it works. People who don’t want to read a long paragraph about your app will be more inclined to watch a video that shows them all they need to know.

App Screenshots

Lastly, don’t forget to include screenshots of your app in your description. With apps, a picture is worth a thousand words. People will get a great idea about what your app looks like and how it works from pictures. Appealing and informative pictures can help sell your product.

 

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