Internet Marketing SEO

Website Optimization for Lead Generation

Website Optimization for Lead Generation

In many instances, businesses count on their website to generate leads. Although there are numerous ways to increase site visits, converting visitors into leads may require additional work. You may think having well-written content that’s loaded with keywords is enough to convert your visitors, but it isn’t. To convert your visitors successfully, your website needs […]

How COVID Affected the Marketing Industry in 2020

How COVID Affected the Marketing Industry in 2020

Increasing brand name recognition is one of the biggest hurdles small businesses face. Before COVID-19, companies tried a number of tactics to increase exposure. Not every method had the consumer in mind. Many promotional efforts were completely self-serving and perhaps a bit dishonest. While there will always be unscrupulous sharks willing to do anything to […]

App Marketing Strategies

9 Best Marketing Strategies for a Paid App

Do you remember when 2015 was dubbed the “Year of Mobile?” Mobile has evolved into the leading channel people use to search the Internet and connect with brands. Some people will make the case that singling out just one year isn’t enough to acknowledge the influence of mobile. These folks would argue that this entire […]

Shopify marketing apps

10 Best Shopify Marketing Apps In 2020

With over one million users worldwide, Shopify shows that it can accommodate any type of business — whether it’s a small online store or giant online retail. And one of the reasons why the platform has become a hub for most ecommerce businesses is the Shopify marketing apps. The vast array of free tools and […]

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