Digital Marketing

The-art-of-the-app

The Art of the App: How can a mobile app benefit your business?

What do you use your smartphone for? The majority of users use mobile phones to call friends, family members, and coworkers. After all, A smartphone is a phone. However, users who use phones primarily for phone calls may also use other mobile features. For example, mobile users make calls through the FaceTime app to reach […]

How to Organically Grow your Social Media Channels

How to Organically Grow your Social Media Channels

Increasing Followers Organically As Social Media platforms continue to grow and gain users, there is an ever growing need to focus marketing practices on the digital landscape. While paid ads are a popular way to grow your following and increase sales, they can become pricey- especially if you are a new business. However, there are […]

Digital Wallet Service

How to Market Your Digital Wallet Service

A digital wallet service is an electronic version of your credit and debit cards. You simply store all the information on a digital device, such as your smartphone, and avoid carrying around bulky plastic pieces. Since most people’s smartphones are always on them, it saves them from having to carry additional things and is much […]

The Importance of Brand Extension (2020 Update)

The Importance of Brand Extension (2020 Update)

Brand extensions is a great marketing strategy for companies to become more innovative. Staying ahead of the game in regards to developing new business trends means staying ahead of the competition. The marketing trend boosts business and engages the consumer. Companies research the  market and innovate products and services around different needs and want. Most […]

Shopify marketing apps

10 Best Shopify Marketing Apps In 2020

With over one million users worldwide, Shopify shows that it can accommodate any type of business — whether it’s a small online store or giant online retail. And one of the reasons why the platform has become a hub for most ecommerce businesses is the Shopify marketing apps. The vast array of free tools and […]

ppc-campaign

Invalid Clicks: How They Can Wreak Havoc on Your PPC Campaigns

Whether you’re a pay per click campaign veteran or a rookie to the PPC game, you’ve undoubtedly come across what’s known in the industry as “invalid clicks.” This term refers specifically to Google Ads campaigns, however, the underlying meaning is the same across all PPC platforms. What exactly are invalid clicks anyways? Why are they important? […]

top 5 CRO trends 2020

Top 5 CRO (Conversion Rate Optimization) Trends to expect in 2020

You might feel like you’re dealing with an alphabet soup: SEO, CTA, B2B, and more. Each plays an important role in drawing in prospective customers and encouraging them to buy your products or services. But one aspect of digital marketing – conversion rate optimization – is currently set to gain a new level of attention […]

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