You don’t have to run a professional web design company to see that web design is changing. You just have to jump online for a few minutes and click on various websites to see that some new trends are already becoming apparent in website design.
While some trends like, perhaps, maximalism, maybe more fleeting than others, some trends seem like they’re here to stay.
One such trend is the use of responsive web design.
With Google shifting to mobile-first search, you need to adopt a responsive web design as quickly as possible if you haven’t already.
Responsive web design is what enables your website’s pages to look great no matter what kind of device a viewer is using to look at them. This kind of design basically involves using HTML and CSS to resize or move content so that your web pages look wonderful regardless of the size of the screen someone is using to view the content.
Like responsive web design, responsive imagery seems to have plenty of staying power. A responsive image like a logo scales to fit in any size browser. While you can set your code so that your website’s images can get bigger than their original size, it’s generally advisable to make it so that your images can scale down, but never get larger than their original size.
Responsive web design and imagery aren’t the only two 2021 web design trends that appear to have staying power. Here are some additional web design trends that may be around for quite a while:
2021 Web Design Trends
One web design trend is Parallax Animations. In particular, this web design trend is similar to an optical illusion effect that distorts images to appear differently than expected. Depending on the parallax animation, a viewer may view the graphic and perceive objects to be further away or moving faster than anticipated. For instance, a website may appear to have more depth by manipulating background layers to develop immersion and transforming effects. Moreover, the web-based animations may feature more subtle pixelated micro-animations to make ordinary images stand out.
Although adding parallax animations to a website has its benefits, it is important to consider the possible drawbacks. For example, these animations require larger file formats that are not always easily compressible. As a result, more elaborate parallax animation web designs typically slow down the website if not managed properly. However, the use of parallax animations ensures that a website remains trending and better engages online visitors to websites.
Another emerging web design trend is Neumorphism. Commonly, websites consist of different icons and logos that are flat and use simple color schemes. However, Neumorphism applies overlays of flat colors and drop shadow effects to make specific elements better stand out. In essence, this approach shares the effects of digital embossing of specific elements.
Also, web designers may include debossing techniques to better define icon or logo shapes. While online visitors navigate through the website, they may interact with realistically styled CTA buttons, search fields, chat boxes, and brand icons.
Choosing a color scheme for a website is an important aspect of web design. In some scenarios, businesses try to implement various color schemes to better attract customers. However, this typically results in more distractions and conflicts as uses navigate web pages. Currently, integrating comfort colors into business websites is becoming more popular. Reasonably, users better engage with content that is easy to read and is visually appealing to the end-user.In detail, websites that integrate softer tones, pastels, warm, and more natural color schemes tend to retain online user attention longer. For instance, most websites allow users the option to enable night modes for online visitors. As a result, the website becomes more adaptive to users’ preferences which leads to longer user retention. In this aspect of web design, businesses welcome more users to websites without needing to send urgent brand promotions to meet business objectives.
Effective web designs allow online users to better interact with site content. One way to increase online interactions is scrolling transformations. Ideally, web designers want website visitors to learn and engage with content as they scroll through various web pages. In other words, scrolling transformations remove the need for online users to search for the next section on the website. Instead, website information continuously appears to users as they scroll.
Visually speaking, a scrolling transformation may include different elements to attract, retain, and engage online users. For instance, this web design trend may differ from each design and may include more complex color schemes, animations, and page transitions. Also, businesses may incorporate scrolling transformations to appear as a break or new page to the end-user. As a result, users may engage with website content multiple times as they continue to scroll.
Drop Shadows and Depth
Amateur web designers and professional web design companies have been using shadows in their web designs for years. With web browsers continuing to evolve, we’re now seeing some really creative variations that wouldn’t have worked in years past.
Grids and parallax layouts are allowing designers to use shadows to create depth and give the impression that there’s a whole world that sits just beyond a user’s screen. This is something that’s in direct contrast to the flat web designs we’ve seen in recent years.
Playing with shadows can create a versatile look that does more than increasing the attractiveness of your web pages. It can also improve your site’s user experience because shadows can emphasize certain things you don’t want your visitors to miss.
2021 is the year where you’ll start to see an excess of vibrant colors on both new and existing websites. A web designer’s color palette used to be limited to colors that were deemed to be “web-safe.” Thanks to improvements in monitors and devices, designers now have the full spectrum of colors at their disposal.
New companies can use vibrant and possibly clashing colors on their websites to attract the attention of consumers online. Established organizations can do the same thing to distinguish themselves from their more traditional, play-it-safe competitors.
Particle backgrounds are effective at grabbing a viewer’s attention quickly, which makes them effective at making a positive impression in mere seconds. As an added benefit, motion graphics like particle backgrounds are becoming increasingly popular on social media platforms where they can serve as wonderful portals that lead directly to your website.
Illustrations are a wonderful way to make your brand seem more light-hearted and inviting. Using custom illustrations in web design is a trend that’s adding a ton of frivolity to many brands’ websites. No matter what kind of identity your brand has, you can have a custom illustration made to match your company’s personality.
Have you heard the expression “go big or go home?” Well, there’s no reason for you to go home because using big, bold typography is definitely a trend you’ll see throughout 2021 and beyond. Typography continues to be a powerful tool that can do two things at once. It can evoke emotions and relay information simultaneously, which makes typography an important design element.
With screen resolutions improving so much in recent years, you’ll see a greater number of big, custom fonts on websites across industries. Many browsers can even support handmade fonts as long as they’re enabled by CSS, with Yahoo being a notable exception in this regard. Using large letters and contrasting serif headings can make attention-grabbing parallels. It also improves your site’s user experience and retains your visitors’ attention longer.
Broken Grid Layouts
In 2021, web developers welcomed the introduction of broken grid layouts in web design. The use of broken grid layouts is a trend that will remain strong in 2021. Broken grid layouts produce web pages that are asymmetrical and intriguing. While broken grid layouts may not be practical for established brands that have a lot of content on their websites, newer brands may use this kind of layout to make their sites stand out.
With flat design being so pervasive in recent years, dynamic gradients have not been around much. Now, they’re back and gaining in popularity quickly. One way that you can use a dynamic gradient is to put a filter over a photo that would lack interest without it. You can also use a basic gradient background for web pages where you’re not using imagery.
What is the Future of Website Design?
Without a doubt, the future of web design will evolve with more & more engaging and interacting content digitally. To add, these new trends may update websites to better connect with online users while enhancing website quality aesthetically. Moreover, website designs may include optimizing web elements and features to better engage and interact with end-users.
AI, Chatbots, and Automation
AI, Chatbots, and Automation show popularity for many modern websites. Artificial intelligence (AI) uses machine learning systems to predict user behaviors. In terms of web design, the artificial intelligence features may integrate with website chatbots and automation systems to better interact with end-users. For instance, users who interact with a website by watching videos or purchasing specific products might receive suggestions on what to purchase or watch next based on the prior interactions.
Modifying chatbots on online websites may also improve web design. Typically, chatbots serve as a great tool for redirecting users to relevant web pages based on user inquires. However, configuring chatbots to better reflect brands may include personalizing the systems feedback responses and visual appearance. Other improvements may include making chatbots optimal for voice searches. By modifying chatbots to improve web design, businesses increase engagement levels with online users while enhancing user experiences when navigating through websites.
Automation is another web design trend continues that continues to gain popularity online. Currently, websites are making it easier for new users to link their social media accounts and email addresses to websites with a single click. In return, users spend less time on registration pages and more time on reviewing and interacting with website content. Also, automation proves useful for users that want to set up alerts for when new products and services become available. Therefore, businesses optimize websites to feature automation systems that attract and communicate better with end-users.
Voice Command Interfaces
Moreover, websites that optimize automation systems, like voice assistant systems, may better analyze longer keyword phrases to better assist end-users. Presently, voice assistant technologies are becoming relevant as more users interact with Siri, Google Assistant, Amazon Alexa, and Echo systems. Unlike other web design trends, making a website compatible with these voice assistant technologies makes obtaining more information easier for users. This web design trend may also encourage more businesses to optimize website content, FAQ pages, and on-site features to better identify longer keywords phrases for raising SEO.
One emerging web design trend is Augmented Reality (AR). Businesses may update current online platforms by adding features like Augmented Reality to better engage online users. When users interact with AR features on websites, they interact with facial and object recognition technologies that showcase content differently. The future of web design may most likely be more Virtual and Augmented reality friendly due to its ability to showcase online content more productively.
Today, smartphone apps that are already using augmented reality are considered more mainstream than apps that do not. For instance, apps like Pokemon Go, Star Chart, and Mondly AR implement augmented reality to gain more users. Web designers may apply similar technologies to websites that offer interactive user features based on user locations. Moreover, these AR features may simulate real-world elements to better display brands’ products and services.
What Makes a Good Website in 2021?
Define a purpose and Stick To It
Too often, businesses develop a website without defining a clear purpose for the site. In other words, a website needs to include specific elements, features, and web designs that help businesses reach particular objectives. Depending on the objectives, a business may better define website purpose when optimizing content and features to best reach specific target audiences. For this reason, businesses should optimize web designs that meet target audiences’ search criteria. When users interact with various search engines about particular inquiries, the website’s design, content, and features should align with users’ needs.
Target Your Audience
Having a functional and trendy website that lacks value to online users is a major drawback for a business. As a solution, online companies may implement great web design with target audience-specific content. Businesses may increase website user value by regularly blogging, posting, and promoting relevant brand-related content that consumers appreciate. To add, a website may feature testimonials, high-quality graphics and media, and portfolios to build more trust between client and business.
As a recommendation, an online enterprise may improve web design to reach target audiences in various ways. One way is to research competitor sites to better understand how other companies are engaging their online clients. In this scenario, a business may update current keywords and website features to perform better than its competitors. With the use of analytics, businesses may also identify which users show more interest in particular website features and web pages to better target relevant users. Lastly, online platforms with surveys, newsletters, and reviews have more potential of gaining more user information to better improve the overall experience.
Navigation is a key attribute for any successful website. Before optimizing navigational features, businesses organize and structure their website in a particular sequence to better engage their target audiences. Web designs may differ for each site, however, the layout should be easy-to-navigate and guide online users to specific web page sections or landing pages. Also, online companies optimize website navigational features such as search bars, sliders, and menus to increase traffic flow to various regions of an online platform.
Primarily, businesses optimize navigational features to enhance user experiences when users interact with the site. Logically, as more online visitors find what they are searching for quicker and easier, business productivity may also increase. For instance, businesses may not want users to scroll through long web pages filled with an abundance of content. Instead, online platforms may include hamburgers, drop-down, sticky, and sidebars to better redirect users. Additionally, web designers tend to configure headers and footers to display navigational features to make exploring website content more straightforward.
Visible on most websites, using high-quality images helps build trust and attract online users. Occasionally, users visit a website and identify a thumbnail that does not render properly, shows buffering, or lacks relevance to the associated products or services. In this case, features such as this draw users away from the site because it fails to communicate brand values to end-users.
With the use of high-quality images, the addition serves as a confirmation to end-users that their time and attention are appreciated. More specifically, these images may serve as a great opportunity to make deeper connections with target audiences in a more modern way. Above all, images and other website content are easy to share with other users which makes this web design feature essential.
Well Written Content
With a website, there are numerous ways to capture user attention through effective written content. Ideally, web designers customize fonts, headers, labels, and captions to both engage users and allow make processing information easier. In terms of copy, well-written content consists of using verbiage that best reflects target audiences’ preferences. In other words, businesses may benefit significantly when writing content in a conversational and informative manner.
Moreover, content for articles, blogs, and posts may include relevant links that enhance overall user engagement. For instance, an article with a link directing to a specific web page may better inform users about a brand’s products or services. This link will drive more traffic to specific landing pages which may result in higher conversions for a business. Moreover, online companies may take advantage of updating older posts and website content to regularly connect with their subscribers.
In conclusion, improving web designs for online platforms may better assist businesses with achieving their marketing objectives. As web design trends change periodically, site owners may become more relevant if updating their interfaces.
If you’re a web developer you should read this article on how to create a great web developer portfolio.
When companies evolve their sites to become more relevant, they may attract different target audiences while retaining existing audiences. Moreover, an online business may ensure its website success by following important web design principles. Regardless of enterprise-scale, a website ensures success when adapting its platforms to best meet user needs.
Another useful resource on this topic is the Top 5 web design agencies in the world.
Jhonathon believes in providing high-quality project management services. He currently works for Sunlight Media LLC in Downtown Los Angeles, California. As a Project Manager, Jhon collaborates with clients on website design and development, marketing, and creative solutions for campaigns. In addition to Project Management, Jhon is a content writer who writes articles that rank well on Google and other social media platforms. His skill sets include social media marketing, eCommerce, brand development, programming, web design, and graphic design.