Pay Per Click Advertising

ppc-campaign

Invalid Clicks: How They Can Wreak Havoc on Your PPC Campaigns

Whether you’re a pay per click campaign veteran or a rookie to the PPC game, you’ve undoubtedly come across what’s known in the industry as “invalid clicks.” This term refers specifically to Google Ads campaigns, however, the underlying meaning is the same across all PPC platforms. What exactly are invalid clicks anyways? Why are they important? […]