Founder & CEO, Sunlight Media LLC
Arts District, Downtown Los Angeles, California
A local business owner who genuinely cares about the success and customer satisfaction of every project — whether that’s web design, app development, or digital marketing.
From touring musician to agency founder
I started Sunlight Media in 2011, but I was building websites long before that. For over twenty years I worked as a professional musician, touring and traveling the world. Musicians have a lot of downtime — you spend a lot of hours on planes, buses, and in hotels — so I’d pull out my laptop and take on small web design projects to fill the time. Back then I was working mostly in Flash, Dreamweaver, and Photoshop, which were the industry standard.
The problem with being a solo developer is bandwidth. I could only handle one or two projects at a time, and clients who needed something sooner would move on before I could circle back. I was missing out on real opportunities. That’s what pushed me to put a small team together and turn Sunlight Media into a proper agency. Today, the agency has shipped 500+ websites for 750+ clients across entertainment, legal, and e-commerce, and my own focus is on business development, contracts, proposals, marketing, and sales.
Built and managed by humans, not machines
“Built and managed by humans, not machines” is a phrase you’ll see across the Sunlight Media website, and it isn’t a swipe at AI — we use AI every day, from Midjourney and Surfer to Claude, ChatGPT, and Gemini. It’s a statement about who owns the outcome. When you hire Sunlight Media, a person reads your brief, a person sketches the wireframe, a person writes the code, and a person picks up the phone when something breaks. AI accelerates our work. It doesn’t replace the people accountable for it.
GEO and AEO (generative engine / answer engine optimization)
Local search optimization
PPC and paid media
Industries served
Deepest experience in entertainment, legal, and e-commerce, with additional work across education, government, professional services, and wellness. Sunlight Media does not work on adult content or illegal gambling.
Daily toolkit
Claude AI, Gemini, ChatGPT, Midjourney, Canva, Google Search Console, and Google Business Profile, Surfer AI, WebCEO.
Notable clients
Over the years, Angelo and the Sunlight Media team have built and managed digital experiences for a mix of household names, institutions, and growing local businesses, including:
Atlantic Records
USC (University of Southern California)
UCLA
FIDM (Fashion Institute of Design & Merchandising)
Santa Monica Travel & Tourism
City of Los Angeles
City of Monrovia
Gary Numan
Patrick Bet-David
Flagship case studies
T.L. Brown Law Firm
Sunlight Media partnered with T.L. Brown Law Firm to design, develop, and optimize a new WordPress website that unifies their four practice areas — immigration, bankruptcy, entertainment, and criminal defense — across two Southern California offices. The build included custom WordPress theme development, Gutenberg patterns for in-house editing, schema markup for LegalService and Organization, and SEO-enhanced content writing for every service page.
Results: 5.0 verified Clutch rating (January 2025), 34% increase in organic sessions in the first 90 days post-launch, and 2.5× year-over-year growth in contact form submissions.
ShowBiz.com is a cross-platform mobile app for iPhone and Android that helps fans keep up with their favorite TV shows. Sunlight Media handled UX, design system, app development, beta testing, and App Store / Google Play submissions, plus a supporting marketing site for beta signups and store distribution.
Results: Cross-platform launch on iOS and Android, press coverage in Digital Journal and 24-7 PressRelease, and DesignRush recognition as an entertainment-app award finalist.
DesignRush — ShowBiz.com app award finalist (entertainment category)
What I’m working on right now
Hush Sort — indie mobile puzzle game
Outside of agency work, I’m building Hush Sort, an indie mobile puzzle game in Unity. It’s a cozy color-sorting puzzle for casual mobile audiences — built solo on nights and weekends, monetized through AdMob and a $2.99/month subscription. It’s my reminder that the best way to understand product is to keep shipping one.
Sunlight Media AI Website Builder
The biggest addition to our service offering in the last year is the Sunlight Media AI Website Builder — a white-label, AI-assisted site builder for clients who need to launch quickly and on a tighter budget. Plans start at $49/month for Business and $99/month for Ecommerce, with manual provisioning by our team within four business hours. It’s a different product than our custom agency work, but it solves a different problem: getting a polished, brand-aligned site live in days, not weeks.
Currently exploring
Three things have my attention right now: GEO and AI search optimization (the rules are changing fast, and the agencies that figure it out early will own the next decade), maintainable design systems (because every project I’ve ever shipped has eventually become someone’s maintenance burden), and what comes after WordPress. The honest answer to that last one is I don’t know yet — but I’m watching closely.
Outside of work
Music is still the thread that runs through everything. Twenty-plus years on the road as a touring musician shaped how I think about pacing, rhythm, and timing — habits that show up in the user experiences we build. I’m an obsessive consumer of new tech (currently building an indie mobile game on the side, which is its own kind of design school). I’m also into sports — soccer, MMA, and Australian football in particular — and try to balance that with yoga, gym work, hiking, and the occasional beach day. Living in LA helps. So does travel, which has been a constant since the touring days.
Why Los Angeles
Music originally brought me to Los Angeles, Sunlight Media kept me here, and property investment has made it home in a more permanent way. Moving has crossed my mind more than once over the years, but the lifestyle keeps pulling me back — sun, surf, mountains an hour away, the food, the entertainment, and especially the live music scene. Every time I seriously consider leaving, I realize I’d miss too much of it. So I’m still here.
Work with me
The best way to start a conversation is through the Sunlight Media contact page. Most discovery calls take 20–30 minutes, and you’ll receive a clear scope, timeline, and fixed quote afterward.
