SEO Reporting & Analytics Services for Los Angeles Businesses
Accurate, transparent data transforms SEO from guesswork into growth. Sunlight Media’s Reporting & Analytics Services show exactly how optimization efforts drive visibility, traffic, and conversions—helping Los Angeles businesses make smarter marketing decisions.
Search success isn’t about impressions alone—it’s about understanding where growth originates and how users behave once they arrive. Our analytics framework unites rankings, engagement, and conversion data so you can see the complete picture of your SEO performance.
Our Reporting Approach
We consolidate information from Google Analytics 4, Google Search Console, keyword tracking tools, and your CRM into clean, actionable dashboards. Each report highlights wins, opportunities, and recommendations for next steps.
1) Keyword & Ranking Insights
Track movement across priority keywords, landing pages, and search intents. Identify rising opportunities, declining pages, and new featured-snippet wins. We filter out noise so you focus on metrics that matter most to revenue.
2) Traffic Quality & Source Analysis
We break down organic sessions by channel, device, and location to reveal which efforts drive qualified visitors. Bounce rate, session duration, and goal completions highlight user engagement—not just raw numbers.
3) Conversion Tracking
From phone calls and form fills to e-commerce sales and lead submissions, we configure tracking for every conversion type. Our dashboards attribute each conversion to its traffic source so ROI is crystal clear.
4) Technical Health & Crawl Reports
Monthly audits surface broken links, crawl errors, Core Web Vitals changes, and index coverage. Each report includes specific fixes prioritized by impact and difficulty.
5) Content Performance Review
We evaluate which pages attract the most impressions, clicks, and engagement. Pages slipping in performance are flagged for refresh, ensuring continual content improvement.
6) Competitor Benchmarking
We monitor competitors’ domain strength, backlink growth, and keyword overlaps. These comparisons show where to expand and where to defend your market share.
Benefits of Our SEO Reporting
Clear visibility into ROI and channel performance
Faster response to ranking shifts and algorithm updates
Better alignment between marketing and sales data
Consistent accountability and proactive insights
Visual dashboards built for decision-makers
Our Analytics Process
Setup: Integrate GA4, Search Console, and goal tracking.
Audit: Verify accurate data collection and filter internal traffic.
Visualize: Build custom dashboards in Looker Studio for real-time insights.
Analyze: Identify trends, anomalies, and performance patterns.
Report: Deliver monthly summaries with action items and next steps.
Clients receive comprehensive reports monthly, with the option for biweekly snapshots during active campaigns or site migrations.
Which analytics tools do you use?
We rely primarily on Google Analytics 4, Search Console, Looker Studio, and proprietary keyword tracking systems. Additional integrations include HubSpot, SEMrush, or Ahrefs when applicable.
Can you track ROI from SEO?
Yes. By connecting analytics with lead forms, phone tracking, and e-commerce events, we attribute conversions and revenue directly to organic traffic sources.
Ready to Turn Data Into Action?
See exactly how your SEO investment performs. Our transparent dashboards and proactive insights keep your strategy accountable and evolving.
