Earned, relevant, and trustworthy backlinks remain one of the strongest signals for organic visibility. Sunlight Media’s Link Building Services help Los Angeles businesses increase authority through editorial placements, digital PR, citations, and partnerships—no spam, no shortcuts.
Part of our SEO Services series.
Why Link Building Still Matters
Our Link Building Approach
We build links through ethical, sustainable methods aligned with Google’s guidelines. Each campaign begins with research to identify link gaps, competitor benchmarks, and publications that match your audience and industry.
1) Editorial & Digital PR Placements
We pitch story ideas, expert commentary, and data-driven features to journalists, trade publications, and niche blogs. These placements earn contextual in-content links that carry far more value than generic directories.
2) Resource & Guide Link Outreach
We create or refresh linkable assets (how-to guides, comparison studies, templates) and conduct targeted outreach to site owners who maintain resource pages. Because your content genuinely helps their readers, these links are earned—not compensated.
3) Partnerships, Associations & Sponsorships
We secure links from local and industry organizations (chambers, professional associations, conferences, meetups) that build both authority and community presence in Los Angeles.
4) Thought Leadership & Expert Roundups
We position your team as subject-matter experts in roundups, interviews, podcasts, and webinars. These activities frequently include high-quality backlinks and brand mentions.
5) Local Citations & NAP Consistency
For location-based businesses, consistent listings across reputable directories (Apple Maps, Bing Places, Yelp, niche directories) support Local SEO and map pack visibility. We standardize Name, Address, Phone (NAP) and add brand context.
6) Link Reclamation & Unlinked Brand Mentions
We monitor mentions of your brand and request attribution when references appear without a link. We also fix broken backlinks by redirecting or recreating missing content.
7) Internal Link Architecture
Links don’t have to come only from other sites. We strengthen your internal linking so authority flows to the pages that matter most—supporting conversions and helping search engines understand your site structure.
What We Don’t Do
- No paid link schemes, link farms, or private blog networks (PBNs)
- No automated comment or forum spam
- No irrelevant guest posts with generic anchors
Shortcuts can create short-term spikes—and long-term penalties. We focus on link equity that compounds over time.
Campaign Workflow
- Discovery & Gap Analysis: Audit current backlink profile, disavow toxic links, and compare competitors.
- Asset Planning: Identify or create linkable content—original data, case studies, tools, or guides.
- Prospecting: Build vetted outreach lists of editors, webmasters, and organizations.
- Outreach & Placement: Pitch angles, provide expert quotes, and secure contextual links.
- Measurement: Track referring domains, authority, traffic, and assisted conversions.
- Iteration: Scale what works, refine anchors, and expand to adjacent publications.
How Links Support Your Entire SEO Program
- Higher rankings for competitive keywords and product/service pages
- More referral traffic from relevant audiences and publications
- Faster indexing and stronger crawl prioritization
- Better trust signals alongside reviews, citations, and expert content
Best Practices for Anchor Text
We prioritize natural language anchors that reflect the context of the linking page. Branded and partial-match anchors minimize risk while still signaling relevance. Exact-match anchors are used sparingly and only when truly editorially appropriate.
Related SEO Topics
FAQs About Link Building
How long does link building take to impact rankings?
Most campaigns begin showing movement within 8–12 weeks as new links are discovered, crawled, and weighted. Competitive terms and brand-new sites may require several months of steady acquisition.
Do you buy links?
No. We do not purchase links or use link networks. We earn links through editorial placements, digital PR, partnerships, and high-quality content that other sites want to reference.
What counts as a quality backlink?
Relevance to your topic, editorial placement within content, real traffic, and a trustworthy domain. We prioritize sites with strong editorial standards and audiences that match your ideal customers.
Ready to Build Real Authority?
Let’s develop an ethical link building program that elevates your brand and compounds results over time. We’ll identify opportunities, pitch your expertise, and earn coverage that matters.