For this project, we delivered a custom WordPress design and development tailored to reflect Kay Abdullah’s artistic vision and unique brand as a yoga instructor and personal trainer in Los Angeles. The website features a clean, modern layout that highlights her expertise in yoga, strength training, and wellness coaching.
Our team worked closely with Kay to ensure every detail aligned with her creative direction, from the personalized design elements to seamless functionality. The result is a visually stunning and user-friendly website that serves as a powerful platform for her business, capturing her expression and passion for health and fitness.
Visit the live site to experience Kay’s journey and offerings brought to life: https://kayfit.yoga/
Kay Fit Flow — Custom WordPress Website
A brand-forward site for a Los Angeles yoga & fitness instructor, designed to showcase offerings and convert visitors into bookings.
Overview
Sunlight Media designed and developed a custom WordPress website for Kay Fit Flow, reflecting Kay Abdullah’s unique approach to yoga, strength training, and holistic wellness in Los Angeles. The site highlights services, credentials, and clear calls-to-action to help prospective clients inquire and book.
The Challenge
- Translate a personal wellness brand into a professional yet approachable digital presence.
- Clarify the services (yoga, strength training, wellness coaching) and drive inquiries/bookings.
- Enable the client to self-manage updates without ongoing developer dependency.
- Deliver quickly and affordably for an emerging solo practice.
The Solution
Strategy
- Brand-aligned UX: Minimal, calming aesthetic with strong hierarchy; service sections lead to contact/booking.
- Conversion design: Prominent CTAs, streamlined contact form, and social proof placement.
- Editor-first build: Custom blocks and reusable patterns so Kay can update services, images, and copy easily.
- Lean performance: Lightweight theme structure and asset discipline to keep pages fast.
Process
- Discovery: Messaging workshop to define value proposition, audience, and service tiers.
- Wireframes → UI: Low-fi flows for Home, About, Services, Contact; then high-fi components and typography scale.
- Build: Custom WordPress theme, modular Gutenberg blocks, and SEO-friendly structure.
- Handoff: Short tutorial library and one-on-one walkthrough so the client can self-publish updates.
- Go-live: Content load, QA, accessibility checks, and launch coordination.
Before
- Brand message and services were not clearly presented online.
- No centralized place to view offerings and contact Kay.
After
- Coherent brand narrative with clear service pages and CTAs.
- Client-editable site with reusable blocks and patterns.
Key Features
- Custom WordPress theme with brand-matched components.
- Service pages for yoga, strength training, and wellness coaching.
- Prominent booking/contact CTAs and integrated social links.
- SEO-friendly structure, clean URLs, and schema-ready markup.
- Tutorial library for client self-management.
Results
| Outcome | Detail | Metric |
|---|---|---|
| On-time delivery | Concept-to-launch within the planned schedule | ≈ 2 months |
| Budget efficiency | Project completed within the small-business budget range | Under $5K |
| Operational efficiency | Client can self-edit pages, services, and media | Zero ongoing dev dependency |
| Client enablement | Post-launch tutorials and walkthrough | Tutorials provided |
Visuals
Testimonial
“The entire team was professional, quicker than I expected and gave me great ideas that I did not even think of. They also gave me tutorials for future reference and a price that was well within my budget. Can’t wait to use them again as my business grows.”
— Kay Abdullah, Kay Fit Flow LLC
Planning a wellness site of your own?
We’ll translate your practice into a clean, conversion-ready website and give you the tools to manage it yourself.
