Golden Silhouette — Custom WordPress Website & Logo
A brand-forward website and identity system showcasing premium beauty services.
Overview
Sunlight Media partnered with Golden Silhouette to craft a distinct visual identity and a conversion-ready WordPress website that highlights the client’s core services and makes booking effortless. The engagement included a custom logo, unlimited design revisions during the logo and website UI phases, and a mobile-responsive WordPress build the team can manage in-house.
Visit: goldensilhouette.com
Services Delivered
- Custom logo design with unlimited design revisions during the brand phase
- UI/UX design with unlimited design revisions during the UI phase
- Mobile-responsive WordPress development
- Editor-friendly Gutenberg patterns and blocks
- On-page SEO setup and analytics basics
The Challenge
- Develop a premium yet approachable brand identity for a services-led business
- Showcase services clearly and guide visitors to request bookings
- Deliver a fast, mobile-first site that is easy for staff to update
- Align visual language across logo, palette, typography, and UI components
The Solution
Brand & Logo
- Concept exploration covering symbol, wordmark, and lockup variations
- Refined palette and typography scale to signal premium care
- Deliverables include vector logo suite, favicon, social avatars, and usage guide
Website UX & UI
- Information architecture centered on service categories and before/after imagery
- Sticky calls to action for booking and contact placed throughout key pages
- Reusable components for hero, service cards, testimonial blocks, and FAQs
WordPress Build
- Lightweight theme, semantic HTML, and schema-ready templates
- Gutenberg patterns so the team can launch new services without code
- Performance hygiene: image optimization, caching compatibility, and lazy media
Process
- Discovery: brand values, audience, service tiers, booking workflow
- Brand design: logo concepts → revisions → final lockups and brand kit
- UX/UI: wireframes → high-fidelity screens → interactive prototype
- Development: custom theme, blocks/patterns, content load
- QA & launch: device testing, performance review, editor training
Visuals
Logo exploration board with symbol and wordmark variations.
Final logo lockups and brand color system.
Homepage with service highlights and prominent booking CTA.
Service detail page featuring benefits, pricing cues, and FAQs.
Results
Outcome |
Detail |
Metric |
|---|---|---|
| Brand alignment | Unified identity across logo, palette, and UI | Final brand kit delivered |
| Mobile performance | Responsive pages and optimized media | |
| Engagement | Clear service paths and prominent booking CTAs | |
| Operational efficiency | Team can add services and sections via Gutenberg | Zero ongoing dev dependency |
Testimonial
Sunlight Media brought my brand to life. The team was incredibly patient during the design phase and honored every revision until the logo and pages felt just right. The new site looks elegant, works perfectly on mobile, and I can update services myself. It was a smooth, professional experience from start to finish.
— Sonia, Owner, Golden Silhouette
Need a brand and site that converts?
From unlimited design revisions to mobile-ready WordPress builds, we deliver polished brands and websites your team can manage with ease.
