T.L. Brown Law Firm

T.L. Brown Law provides immigration, bankruptcy, entertainment & criminal legal services.
With two offices in the Southern California, T.L Brown is a leading provider of legal services in San Diego and Los Angeles, CA.

Learn more @ https://tlbrownlaw.com/

SMP: Sunlight Media Podcast – Episode #2 Tristan Brown

On this podcast, we discussed Tristan’s early days as a law student and his involvement in the local entertainment industry.

We also spoke about how COVID-19 has affected many local businesses and the options individuals & businesses have when it comes to filing bankruptcy.

Overview

Sunlight Media partnered with T.L. Brown Law Firm to design, develop, and optimize a new WordPress website
that showcases their core practice areas—immigration, bankruptcy, entertainment, and criminal defense—and makes it easy
for prospective clients to find relevant information and contact the firm. The engagement also included SEO-enhanced content writing to improve
organic visibility and inquiry volume.

Visit: tlbrownlaw.com

The Challenge

Unify multiple practice areas into a cohesive, trustworthy digital presence across two Southern California offices.
Increase qualified leads from organic search with clear service pages and SEO-enhanced copy.
Make contact paths obvious (phone, form) while meeting legal-industry UX expectations.
Deliver a maintainable site structure the firm can update without developer bottlenecks.

The Solution

Strategy

Practice-Area Architecture: IA aligned to key services (Immigration, Bankruptcy, Entertainment, Criminal Defense) with intuitive navigation.
Conversion Design: Sticky header contact, prominent phone/CTA blocks, and structured contact form.
SEO-Enhanced Content: Service pages written and edited for search intent, topical relevance, and internal linking.
Performance & Accessibility: Lightweight theme, semantic markup, and ADA-minded color/contrast checks.
Editor Enablement: Reusable Gutenberg patterns for service pages, FAQs, and testimonials.

Process

Discovery: Stakeholder interview; inventory of legacy assets; practice-area prioritization.
Wireframes → UI Kit: Lo-fi task flows to validate nav and CTAs; hi-fi component library (typography scale, cards, iconography).
Build: Custom WordPress theme; schema-ready templates (Organization, LegalService); SEO-friendly slugs.
Content: Drafted/optimized service pages; meta data; internal links; on-page FAQs.
QA & Launch: Device/browser testing, performance passes, analytics/goals, go-live support.

Before

Fragmented messaging across practice areas.
Limited organic visibility and unclear contact paths.

After

Unified IA with focused service pages and clear CTAs.
SEO-enhanced content structure supporting improved discoverability.

Key Features

Custom WordPress theme and Gutenberg patterns for fast editing.
Practice-area landing pages with FAQs and related-case callouts.
Persistent contact actions (phone, form) and location info for both offices.
Schema markup for LegalService and Organization.
Analytics goals for contact form submissions and click-to-call events.

Results

Outcome	Detail	Metric
On-time delivery	Design, build, and SEO content produced to schedule	Delivered as planned
Clutch rating	Verified client review (law firm)	5.0 overall (Jan 16, 2025)
Visibility lift	SEO-enhanced content & site structure improved discoverability	Insert % change in organic sessions
Lead quality	Clearer practice pages and CTAs increased relevant inquiries	Insert % change in form/call conversions