Author Archives: Up City

9 Best Marketing Strategies for a Paid App

Do you remember when 2015 was dubbed the “Year of Mobile?” Mobile has evolved into the leading channel people use to search the Internet and connect with brands. Some people will make the case that singling out just one year isn’t enough to acknowledge the influence of mobile. These folks would argue that this entire […]

what-to-do-after-website-launch

Did you just launch a new website? The ultimate guide on what to do next.

You don’t need to be a web developer or in the business to know that the Internet consists of a whole lot of websites. In fact, there are more than 1.8 billion websites on the Internet these days. This is a huge increase from the single website the world wide web hosted way back in […]

Landing Pages CTA: The Ultimate Guide 2018

If you’re attempting to create an online marketing strategy, it’s vital for you to understand a few basic things. You need to know what a landing page is, for example. You also need to know about calls to action, or CTAs. Finally, you should be familiar with the way these things function as integral parts […]

Build or Buy – Determining the Right Software Solutions for Your Business

In a song that was popular decades ago, The Clash sang the following lyrics: “Darling you got to let me know Should I stay or should I go?” If you’re familiar with that song and you’re trying to decide whether you should build or buy software for your company, you may want to replace the […]

2018 Web Design Trends

You don’t have to run a professional web design company to see that web design is changing. You just have to jump online for a few minutes and click on various websites to see that some new trends are already becoming apparent in website design. While some trends like, perhaps, maximalism, may be more fleeting […]

Designing a Website with Lead Generation in Mind

In many instances, businesses count on their website to generate leads. While there are a lot of ways you can increase the number of people who visit your website, there are also a few things you can do to convert those visitors into leads. You may think having well-written content that’s loaded with keywords is […]

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