Author Archives: Up City

9 Best Marketing Strategies for a Paid App

Do you remember when 2015 was dubbed the “Year of Mobile?” Mobile has evolved into the leading channel people use to search the Internet and connect with brands. Some people will make the case that singling out just one year isn’t enough to acknowledge the influence of mobile. These folks would argue that this entire […]

Did you just launch a new website? The ultimate guide on what to do next.

You don’t need to be a web developer or in the business to know that the Internet consists of a whole lot of websites. In fact, there are more than 1.5 billion websites on the Internet these days. This is a huge increase from the single website the world wide web hosted way back in […]

Landing Pages CTA: The Ultimate Guide 2018

If you’re attempting to create an online marketing strategy, it’s vital for you to understand a few basic things. You need to know what a landing page is, for example. You also need to know about calls to action, or CTAs. Finally, you should be familiar with the way these things function as integral parts […]

Build or Buy – Determining the Right Software Solutions for Your Business

In a song that was popular decades ago, The Clash sang the following lyrics: “Darling you got to let me know Should I stay or should I go?” If you’re familiar with that song and you’re trying to decide whether you should build or buy software for your company, you may want to replace the […]

Tips for Launching a New App

Recent research shows that adult Americans spend nearly three hours using mobile devices every day. What do they do during the two hours and 51 minutes they spend on mobile devices? Their use of mobile apps consumes 90 percent of that time. That equates to 153.9 minutes or close to two hours for the typical […]

2018 Web Design Trends

You don’t have to run a professional web design company to see that web design is changing. You just have to jump online for a few minutes and click on various websites to see that some new trends are already becoming apparent in website design. While some trends like, perhaps, maximalism, may be more fleeting […]

Designing a Website with Lead Generation in Mind

In many instances, businesses count on their website to generate leads. While there are a lot of ways you can increase the number of people who visit your website, there are also a few things you can do to convert those visitors into leads. You may think having well-written content that’s loaded with keywords is […]

Follow These Tips to Perfect Your Online Marketplace

What comes to mind when you hear the world “marketplace?” If you’re on the younger side, Ebay and Amazon may instantly spring to mind. Depending on your age, those websites may have been around your entire life. While that’s the case for some consumers, others will remember the days when the term “marketplace” referred to […]

The Art of the App

What do you use your smartphone for? If you’re like many people, you use your mobile phone to call your friends, family members and employees, among others. A smartphone is a phone, after all. But, is calling others in a traditional manner the primary way you use your phone or do you use an app […]

Designing the Right Software for Your Business

In today’s connected business environment, it’s vital for you to have the right software for your business. The appropriate software can provide many benefits for your organization, with reduced overhead, improved processes and increased revenue being among them. The wrong software can cause big problems, which can include a lack of adoption by your staff, […]

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