Author Archives: Lexie Lu

How COVID Affected the Marketing Industry in 2020

How COVID Affected the Marketing Industry in 2020

Increasing brand name recognition is one of the biggest hurdles small businesses face. Before COVID-19, companies tried a number of tactics to increase exposure. Not every method had the consumer in mind. Many promotional efforts were completely self-serving and perhaps a bit dishonest. While there will always be unscrupulous sharks willing to do anything to […]

Digital Wallet Service

How to Market Your Digital Wallet Service

A digital wallet service is an electronic version of your credit and debit cards. You simply store all the information on a digital device, such as your smartphone, and avoid carrying around bulky plastic pieces. Since most people’s smartphones are always on them, it saves them from having to carry additional things and is much […]

Marketing-Strategies

14 Marketing Strategies You Can Incorporate on a Shoestring Budget

Getting the word out about your business is vital to meeting new leads and growing. However, smaller companies and startups may have a limited promotional budget. Figuring out where to spend the few dollars you have and get the most traction out of your efforts is challenging. A marketing strategies manager reduces some of the […]

Graphic Design in 2020

Graphic Design in 2020: The top 14 trends we expect to see this new year

What can people expect from graphic design in 2020? Each year, different trends come on the scene. Some are noteworthy and things that designers incorporate into their designs going forward. Some are grimace-worthy, and designers make sure they never use them in designs again. One way to figure out which trends to expect for the […]

web design trends in 2020

Web Design Trends in 2020: The top 18 trends you can expect to see in the new decade.

There are some exciting & current web design trends in 2020 that all business owners and web designers should be aware of. While you don’t want to overdo it and fill your entire site with trendy elements, adding a few current looks will show site visitors that your site is current and that you understand […]

How to Outsmart Your Business Competitors

How to Outsmart Your Business Competitors: The Ultimate Guide for 2019

To outsmart business competitors requires cunning and creativity. If you find success, others will try to copy what you’re doing. You may feel as though your competitors are like ravaging wolves trying to nip at your heels and take you down. There are about 30.7 million small businesses in the United States employing approximately 1.8 […]

Why Minimalist Web Designs Are So Appealing

Why Minimalist Web Designs Are So Appealing: The top 9 tips

There is something about web design with limited elements that is soothing to the human eye. When a webpage is simple, there’s no need to search through the clutter and figure out where to go or which action to take. Minimalist web designs have become more popular as people have turned to smaller screen sizes […]

How-to-Inspire-Your-Sales-Team-to-Maximize-Results

How to Inspire Your Sales Team to Maximize Results

A sales team often strives toward good numbers because the bottom line in sales impacts their commissions and how much money they make. But, what if you could inspire your sales team to do even better and drive results higher than before? What if you could ramp them up to the point that they reach […]

10 best marketing tools

The 10 Best Marketing Tools for All Agencies

Running a marketing agency requires multitasking and staying on top of a variety of clients in different types of industries. Organization is key to a successful business that sticks around for decades, but figuring out how to get and that way isn’t always an easy task. About half of all businesses fail in the first […]

App Design UI

App Design UI: The Top 9 Tips to Deliver a Great User Experience

Mobile apps provide an opportunity for businesses and designers to reach more people than ever before. No longer are business owners limited to reaching out to customers via phone, mailing campaigns or in-store. Today, your company is available 24/7 through a website and mobile apps, which go with users everywhere. Developing an app allows you […]

How to Attract New Clients to Your Business

Starting a business presents many challenges along the way. Many companies fail in the first 10 years — about 77 percent of them. For business owners, figuring out the perfect mixture of tactics to make a business thrive long-term is one of the biggest challenges they face. Gaining new customers is just one part of […]

How to Minimize Your Landing Page’s Bounce Rate

If you’re like most website owners, you spend a lot of time driving traffic to your page only to see them bounce away in mere seconds. While some of the bounce rate of your site is simply from people landing on your page mistakenly or getting distracted from other things, there are some ways you […]

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