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Author Archives: Lexie Lu

How COVID Affected the Marketing Industry in 2020

How COVID Affected the Marketing Industry in 2020

Increasing brand name recognition is one of the biggest hurdles small businesses face. Before COVID-19, companies tried a number of tactics to increase exposure. Not every method had the consumer in mind. Many promotional efforts were completely self-serving and perhaps a bit dishonest. While there will always be unscrupulous sharks willing to do anything to […]

Digital Wallet Service

How to Market Your Digital Wallet Service

A digital wallet service is an electronic version of your credit and debit cards. You simply store all the information on a digital device, such as your smartphone, and avoid carrying around bulky plastic pieces. Since most people’s smartphones are always on them, it saves them from having to carry additional things and is much […]

Marketing-Strategies

14 Marketing Strategies You Can Incorporate on a Shoestring Budget

Getting the word out about your business is vital to meeting new leads and growing. However, smaller companies and startups may have a limited promotional budget. Figuring out where to spend the few dollars you have and get the most traction out of your efforts is challenging. A marketing strategies manager reduces some of the […]

Graphic Design in 2020

Graphic Design in 2020: The top 14 trends we expect to see this new year

What can people expect from graphic design in 2020? Each year, different trends come on the scene. Some are noteworthy and things that designers incorporate into their designs going forward. Some are grimace-worthy, and designers make sure they never use them in designs again. One way to figure out which trends to expect for the […]